New Balance Fresh Foam: Innovative Cushioning for Smarter, Smoother Runs

Step into the future of comfort with New Balance Fresh Foam, their revolutionary cushioning technology designed for smarter, smoother runs. Forget clunky midsoles – Fresh Foam delivers exceptional softness and stability, making every stride a pleasure.

Born from Innovation:

In 2014, New Balance pushed the boundaries of material science, concocting Fresh Foam – a unique EVA-based compound designed for specific needs. Using a data-driven approach and 3D computer mapping, they crafted a midsole that provides:

Targeted zones of softness and support: Imagine clouds with strategically placed rocks for stability – that’s Fresh Foam!
Unparalleled shock absorption: Say goodbye to jarring impacts and hello to smooth, pain-free runs.
Superior flexibility: Move freely without sacrificing cushioning – it’s the best of both worlds.

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Beyond Performance:

Initially reserved for performance shoes like the 980, Zante, and 1080, Fresh Foam’s comfort was too good to keep hidden. New Balance has expanded its use to lifestyle and casual footwear, bringing that blissful cushioning to your everyday life.

Experience the New Balance Fresh Foam Difference:

Whether you’re a seasoned runner or a comfort seeker, Fresh Foam delivers. Its innovative design and data-driven approach ensure a personalized experience that adapts to your needs. So, slip on a pair of Fresh Foam shoes and discover the future of comfort.